How 2 Games Made CD Projekt the Most Valuable Game Company in Europe

By December 2019, CD Projekt SA posted a 21,000% return since 2009

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Image by CD Projekt Red for The Witcher 3: Wild Hunt

The Witcher magic

CD Projekt Red is well known as the company behind the highly successful medieval fantasy game, The Witcher. In case you didn’t know, the game’s original source is a Polish fantasy series in the same name by Andrzej Sapkowski. A relatively small game studio, the first iteration of Witcher was released in 2007. The game got a decent reception, followed by its successor, Witcher 2. The audience started picking up for the franchise.

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Image by CD Projekt Red for The Witcher 3: Wild Hunt

Getting the formula right

By this point you might be asking, “wait, a video game can’t possibly be that good, could it?” Well, it turns it can. There are a few key reasons why Witcher 3 is a phenomenal success, even to this day. For one thing, the graphics and aesthetics of the game hold up well for a 5-year old game. Another reason is its compelling story. The game translates the fantasy series from the books to amazing detail. Then comes nailing proper gaming mechanics for an action RPG.

The Cyberpunk 2077 promise

By 2019, CD Projekt’s reputation as a reliable AAA game studio has been solidified. But the studio had something exciting up its sleeve. At E3 2019, the company unveiled its brand new title, Cyberpunk 2077. As expected, the reveal trailer showcased a visually stunning cyberpunk dystopian setting with a seemingly promising storyline and gameplay.

Bigger than Ubisoft

The high expectations from the Cyberpunk title, coupled with the massive Witcher 3 success meant that the market views optimistic towards the Polish company. Almost 5 months after the company reached $6.8 billion valuation, CD Projekt grew to $8.13 billion. It edged up just above Ubisoft’s $8.12 billion. Thus, making CD Projekt the most valuable game company in Europe. At least for the time being.

Freelance Tech Journalist & former Digital Marketer. I spend most of my time writing about tech, business, and occasionally personal. Inquiries: lahiru@hey.com

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