Why I’m Paying $99 for an Email address

And why it might not be everyone

Image for post
Image for post
Photo by Lianhao Qu on Unsplash

My problem with emails

Email services have come a long way from their early days at MIT. What started off as a university “Compatible Time-Sharing System” is now a vital tool for our everyday lives. Regardless of where you are in your professional or personal life, emails are a necessity to function. It isn’t hard to see why.

Image for post
Image for post
The first version of Microsoft Mail was actually for the Mac OS in 1988 (By Source, Fair use, https://en.wikipedia.org/w/index.php?curid=23339011)

What Hey has to offer

The most intriguing feature Hey has to offer is “The Screener”. This is where users can choose to accept emails from someone when they message you for the first time. If you opt-in Yes, only then will email will come through to your inbox, or as they call it, “Imbox” (Im-important). If you choose No, you won’t hear from them again. This means that you have far better control of who you want to interact with and who you’d rather not. So you don’t have to worry about all those pesky unwanted emails.

Image for post
Image for post
Photo by author

Its a user experience thing rather than any fundamental shift

To be clear, Hey hasn’t really reinvented email. What it has done is given email a total user experience overhaul. Most of the features are designed to declutter your email and offer the user a better email experience.

It isn’t perfect though

But it isn’t perfect though. There are few things I wish Hey did on top of what it already offers. For example, one of the biggest conveniences of using something like Gmail is the OAuth sign up/sign in that’s available on many sites. Just the tap of a button is all that’s needed to sign up or sign in for a particular service. Although you could still achieve a somewhat similar experience with Hey via a password manager, it's not the same.

Image for post
Image for post
Photo by Stephen Phillips — Hostreviews.co.uk on Unsplash

Is Hey for you?

At the end of the day, the question remains, is an annual $99 email service really worth it? Well, that depends. This is certainly not for everyone and that’s understandable. I spend most of my personal time online and doing freelance work. So a clutter-free email is an intriguing proposition.

Image for post
Image for post
Photo by Lianhao Qu on Unsplash

Freelance Tech Journalist & former Digital Marketer. I spend most of my time writing about tech, business, and occasionally personal. Inquiries: lahiru@hey.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store